Privacy Policy

1. Who We Are

Superior Eco Group is a trading name of S E G YORKSHIRE LTD, registered in England and Wales under company number 17180408.

Registered Office:
5 Crown Yard
Southgate
Elland
England
HX5 0DQ

For the purposes of UK data protection law, S E G YORKSHIRE LTD is the data controller responsible for your personal information.

2. Information We Collect

We may collect and process personal information including:

• Your name and job title
• Business or organisation name
• Email address and telephone number
• Business, property or site address
• Information submitted through our website forms
• Information provided by telephone, email or other correspondence
• Information required to prepare quotations, surveys and energy audits
• Details relating to projects, installations and services
• Billing, payment and transaction information
• Records of communications with us
• Technical website information such as IP address, browser and device information where applicable

Where we work with schools, academy trusts, businesses, local authorities and other organisations, we may also hold professional contact information relating to employees or representatives of those organisations.

3. Where We Obtain Your Information

Most personal information we process is provided directly by you when you contact us, complete a website form, request an audit, request a quotation, speak with our team or become a customer.

For business-to-business activities, we may also obtain professional contact information from publicly available sources including:

• Company and organisation websites
• School and academy trust websites
• Government and public-sector directories
• Companies House
• Publicly available business directories
• Other legitimate professional or commercial sources

4. How We Use Your Information

We may use personal information to:

• Respond to enquiries
• Arrange free energy audits, surveys and site visits
• Prepare energy-saving assessments and recommendations
• Prepare and provide quotations
• Provide LED lighting, solar PV and EV charging services
• Manage projects and installations
• Communicate with customers before, during and after projects
• Provide warranties and aftercare
• Maintain customer and project records
• Process payments and maintain accounting records
• Manage suppliers and subcontractors
• Improve our website and services
• Meet legal, regulatory, insurance and contractual requirements
• Carry out appropriate business-to-business marketing where permitted by law

5. Lawful Bases for Processing

Contract: where processing is necessary to provide a quotation, enter into an agreement or provide requested services.

Legitimate interests: where processing is necessary for the legitimate operation and development of our business and those interests are not overridden by your rights.

Legal obligation: where we need to process information to comply with a legal or regulatory requirement.

Consent: where we have specifically asked for your permission for a particular type of processing.

6. Marketing Communications

We may contact existing and prospective business customers about Superior Eco Group services where permitted by applicable law.

This may include information relating to LED lighting, solar PV, EV charging, energy-efficiency audits and other relevant services.

You can object to your personal information being used for direct marketing at any time by contacting us at info@superiorecogroup.co.uk.

7. Website Forms and Audit Requests

When you submit an enquiry or request a free audit through our website, we use the information provided to respond to your request, arrange surveys or site visits, understand your requirements, prepare relevant assessments or quotations and follow up regarding the services requested.

8. Sharing Your Information

We do not sell your personal information.

Where necessary, information may be shared with trusted third parties involved in operating our business or delivering our services, including:

• Installation contractors and subcontractors
• Electrical, solar and EV charging specialists
• Equipment manufacturers and suppliers
• IT, website hosting and software providers
• Business management and CRM providers
• Accountants, insurers and professional advisers
• Payment and financial service providers
• Marketing and communications providers
• Regulatory authorities where required by law

9. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage and measure advertising performance.

Where consent is legally required for cookies or similar technologies, we will request your permission before using them.

For more information, please read our Cookie Policy.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, contractual, warranty, insurance and reporting requirements.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

12. International Data Transfers

Some technology or service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure the transfer complies with applicable UK data protection law.

13. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain types of processing
• Request data portability where applicable
• Withdraw consent where processing is based on consent

You have the right to object to your personal information being used for direct marketing.

14. Automated Decision-Making

We do not currently make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

15. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security or content of those websites.

16. Complaints

If you have concerns about how we use your personal information, please contact us first so we can investigate.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Visit ico.org.uk for further information.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal obligations.